Steve Huffman, Co-founder and CEO, Redditīe sure to follow us on Instagram and Twitter to catch our live coverage and behind-the-scenes highlights from the event.
Christoph Gorder, Chief Global Water Officer at Charity : Water.
Michael Smith, Head of Digital Strategy at Gatorade.
Phil Epps, VP and Global Brand Director at Jack Daniel’s.
Blas Maquivar, President of Chocolate CBU, Mars Wrigley Confectionery.
Jason White, Global Head of Marketing at Beats by Dre.
Shane Steele, Head of Global Brand Marketing at Dropbox, will dig into these topics and more when she sits down for fireside chats with several of this year’s speakers and cult brand Honorees, including: And we’ll find out how they harness their teams’ collective superpowers to keep creative energy flowing. We’ll discuss how they assemble cross-functional teams across departments, agencies, and partners. While we’re in Banff, we’ll learn about the teams behind these iconic brands, and how they foster collaboration. How can emerging companies establish their brands? And how do established brands like Snickers continue to build a cult brand at scale? What elevates a brand from “respected” to “iconic”-and how do they stay there? Learn how Dropbox Business can help keep your marketing team in sync The event is a chance to tap into their wisdom and maybe eavesdrop on some behind-the-scenes secrets of their success. Every year, The Gathering brings together marketing gurus from the world’s most-coveted brands. This week, we’ve traveled to Banff, Canada to find out. So what distinguishes a merely super-successful business from a cult brand that inspires customers “not just to buy, but to buy in”? Then there are new brands like Beats by Dre that manage to achieve cult status seemingly overnight. They feel like part of our collective culture. Brands like Gatorade, Jeep, and Jack Daniel’s have been household names for so long, they feel like something more than companies that sell us sports drinks, cars, and whiskey.
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